The Marketing Centre

A Marketing and Market Research Consultancy offering specialist skills to help businesses to grow and develop.

Clients range from small one person start up businesses to large government organizations like The Environment Agency or AEA, Harwell. In between are many family businesses and PLC’s.

Some look to the consultancy for specific marketing or commercial help in developing and implementing strategic or marketing plans. Others welcome an independent input to the planning process. Some may have the marketing skills but need an extra pair of hands to perform urgent tasks.

The Consultancy is particularly strong in business to business market research, where it has carried out or managed numerous projects in the UK, North America and Europe across a wide range of industry sectors. These include most food and drinks products, pharmaceuticals, household products, cosmetics, packaging, printing, engineering, raw materials, building, software etc. It has also carried out projects in the service industries including hotels, tourism and retail.

The consultancy works closely with clients, as part of their team, to ensure that work is relevant, cost effective and measurable. Unlike some consultancies assignments involve practical advice and help, rather than just data collection.

The following are some areas where market research skills have been used to help clients to deal with business problems or identify and exploit opportunities:

• - Identifying new markets and how to enter them
• - Identifying new customers
• - Identifying new business with existing customers
• - Identifying potential for new products/diversifications
• - Improving customer service
• - Identifying potential partners/agents
• - Identifying potential recruits with specialist skills
• - Identifying competitor strategies
• - Identifying the functions required of web sites
• - Identifying market profile and trend data
• - Preparing businesses for sale

The Marketing Centre was started in 1990 by Craig Atkinson. His background includes senior marketing and market research positions in major plc’s such as Metal Box, CMB and National Westminster Bank Group.

He is a member of the Chartered Institute of Marketing, The Market Research Society and an advisor to The Princes Trust. He has carried out numbers of projects qualifying for financial support from Business Links and the Export Market Research Scheme.

He can be contacted at:

The Marketing Centre
3 The Green
Kintbury
Hungerford
Berks RG17 9XR

Tel 01488 657176

E-mail themarketingcentre@newbury.net